As bartenders and friends, we set out to shake up an industry that had gone flat.
Like most good stories, the idea for Lixir Drinks was born on a night out.
Whilst working behind the bar together, we had seen the popularity of flavoured spirits grow, as well as people becoming more health conscious drinkers. There seemed to be something missing – there wasn’t a mixer brand that combined big flavour with less sugar, fewer calories and nothing artificial. We wanted to create a brand that had a bit of an edge, with a contemporary feel, that looked as good as it tasted – so that’s exactly what we did.
Once we had the idea, we then had to make it a reality, so we set out to provide the world with something fresh, natural and unique, and to really bring drinks back to what it’s all about – having a good time. We spent over a year working on the perfect balance of flavours, paying special attention to the ingredients we were using. We knew that quinine was an essential flavour profile in tonic but that it was often way too bitter, so we decided to create all of our tonics with less quinine for a more balanced taste.
Since its launch in 2018 through a successful crowdfunding campaign, Lixir Drinks has evolved into an award-winning mixer brand that can now be found across the UK and the world.
We created Lixir to be the mixer that makes the good times more special, because we truly believe that a mediocre drink is a wasted moment. And we’re only just getting started.
Matt & Jordan, Founders.