Privacy Policy

Lixir Drinks have developed this Policy to describe how we handle personal information collected from persons who use the Lixir Drinks website, or who, following an invitation from Lixir Drinks during any marketing and /or event communication processes, such as in-person, email, telephone, text messaging direct mail and online, provide personal information to Lixir Drinks.

Personal information means any information relating to an identified or identifiable natural person; an identifiable person is one who can be directly or indirectly identified by reference to an identifier such as name, an identification number, location data, online identifier or to one or more factors specific to the physical physiological, genetic, mental, economic, cultural, or social identity of that person.

Sensitive personal information is a subset of personal information and is generally defined as any information related to racial /ethnic origin, political opinions, religious beliefs, trade union membership, physical or mental health, or other medical information including biometric and genetic data, or sexual life preferences. In some instances, sensitive personal information may also include criminal allegations or convictions, precise geolocation information, financial and bank account numbers and unique identifiers such as government issued security numbers, driver’s licence, and passport numbers.

When you visit the Lixir Drinks website we collect personal information about your visit. Our web server automatically records details about your visit (for example, your IP address, the type of browser used, the Lixir Drinks website pages that you visit and the duration of your visit).

In addition, we collect the personal details which you provide online, for example, when you enter personal details (e.g. name, gender, address, email address, phone number) on a website registration page.

We also collect personal information directly from you during sales or purchasing activities and/or in connection with marketing events, for instance: business cards; personal contact details; emails and other social media.

In some circumstances we may also collect personal information about you from third parties, such as your employer, or professional organisations to which you belong, or personal information that you have placed in the public domain, such as from Facebook or LinkedIn.

By providing your personal information as described above, or by proceeding with your visit to the Lixir Drinks websites, you are accepting and consenting to the practices described in this Privacy Policy, and you agree to the transfer, storing or processing of your personal information in the manner described in this Policy.

If you subsequently wish to withdraw your consent to the collection and handling of your personal information, then you may follow the instructions on any communications you receive from us or contact info@lixirdrinks.co.uk.

Other websites, which are not operated by Lixir Drinks, reached by links from these sites are not covered by this Policy. We encourage our users to be aware when they leave our site and to read the privacy statements of each website that collects personal information. Please note that we do not accept any responsibility or liability for policies or the use and/or reliance of data appearing on other websites.


We collect and process the following personal information (which may in certain circumstances include sensitive personal information) about you:

Information you give us: This is information about you that you give us by filling in forms on our site or by corresponding with us by phone, e-mail, text messaging, direct mail, online or otherwise. It also includes information you provide us through electronic or hard copy business cards, for instance, when you fill out: contact forms; content download requests; event registration forms; information request forms and/or when you report a problem with our site.

If you are a job applicant we collect, store and use information you provide on your application form(s) for the purposes of recruitment. The information you give us may include your contact details, job application, curriculum vitae, covering letter and any references provided. It may also include sensitive personal information, for instance, on a disability that is relevant to your interview, for which we will require your explicit consent to collect and retain your personal information.

Regarding each of your visits to our website we will automatically collect the following information:

  • technical data, including the Internet Protocol (IP) address used to connect your computer to the Internet, your browser type and version, browser plug-in types and versions, operating system and platform; and
  • information about your visit, including the full Uniform Resource Locators (URL) clickstream, through and from our site; products and/or services you viewed or searched for, page interaction information (such as scrolling, clicks and mouse-overs), and methods used to browse away from the page. 

We, by using a tracking code from a third-party provider, also collect information on the public IP address of the requesting computer. This tool provides us with information as to the company that has visited our website(s), but individuals cannot be identified by this tool.


Cookies are small files of letters and numbers. These files are either stored in the memory of your computer or other device such as mobile phones or are placed on the hard drive of your device.

Our website uses cookies to provide you with an effective browsing experience. You can read more about this in our cookie policy.


Regarding information you give us, we will use this information for:

  • Contact and communication: We may use your contact information and preferences to send you newsletters that we may circulate from time to time, news about any events we are organising or participating in, information about us, the products and/or services that we or companies within Lixir Drinks, and/or to respond to any user enquiries.
  • Provision of services: If specific personal information is necessary to supply a service (e.g. an e-mail address for electronic news updates) then this service is only available to those users who provide this information. It does affect a user’s ability to use other parts of the site.
  • Recruitment: We will use the personal information provided on your application form to process your application. The information provided by you may be stored for further job opportunities, or if you are successfully recruited, stored on your employee file.

Regarding collected information, we will use this information:

  • to administer our services and for internal operations, including troubleshooting and statistical and survey purposes;
  • to deliver and improve our services to ensure they are presented in the most effective manner for you and for your computer;
  • as part of our efforts to keep our services safe and secure;
  • to allow you to participate in interactive features of our services, when you choose to do so;
  • to make suggestions and provide information to you and other users of our services about us and the products and/or services we and other Lixir Drinks companies provide.

Regarding information we receive from other sources, we will only collect and handle your personal information in accordance with your contact preferences.

You can also subsequently inform us of your contact preferences, including any request to withdraw your consent to the collection and handling of your personal information by contacting: info@lixirdrinks.co.uk.


Although we make every effort to preserve user privacy, we may need to disclose personal information when required by law, including (without limitation) to comply with applicable local laws or judicial proceedings, court orders or any other legal processes.

Personal information is also used by companies in the Lixir Drinks Group. When we share personal information, we do so in accordance with data privacy and security requirements. All our employees and contractors are required to follow a group data privacy policy when handling personal information.

It may be shared under contractual control with other companies who collect and handle personal information on our behalf. For these purposes information may be transferred to other companies located outside the European Economic Area. Any personal information that is transferred will be protected accordance with applicable laws. When we transfer personal information from the European Economic Area to other countries in which applicable laws do not offer the same level of data privacy protection as GDPR, we take measures to provide an appropriate level of data privacy protection.

In some circumstances personal information may be shared with third parties for legal reasons, such as:

  • To comply with legal obligations and respond to requests from government agencies, including law enforcement and other public authorities; or
  • In the event of a merger, sale, restructure, acquisition joint venture, assignment, transfer or other disposition of all or any portion of Lixir Drinks business assets.


Lixir Drinks is a UK based organisation, but personal information may be stored and processed outside of the European Economic Area. We take steps to ensure that information we collect is processed according to this Privacy Notice, the requirements of GDPR and other applicable laws.


Lixir Drinks may be required to use and retain information for legal and compliance reasons, such as the prevention, detection, or investigation of a crime; loss prevention or fraud. We may also use personal information to meet our internal and external audit requirements, information security purposes, and as we otherwise believe to be necessary or appropriate:

a)     under applicable law;

b)    to respond to requests from courts, law enforcement agencies, regulatory agencies and other public and government authorities;

c)    to enforce a contract; or

d)    to protect our rights, privacy, safety or property or those of other persons


We have physical, electronic and administrative security processes in place in our facilities to protect against the loss, misuse, unauthorised access, or alteration of information. Our company uses secure encryption technology for all sensitive and financial personal information transmitted.

Despite this, the transmission of information via the Internet is not completely secure and we cannot guarantee the security of your personal information transmitted to our site; any transmission is at your own risk. We do not accept liability for any interception of your personal information that may occur.


If you wish to correct/delete/edit/deactivate and/or update information or you no longer require our service, you can notify us of this change by contacting us (see below).

You may, where permitted by GDPR, submit a Subject Access Request (“SAR”) to the Data Protection Officer to check whether we hold your personal information; and/or, require us to provide you with a copy of your personal information; and/or, require us to correct or delete or restrict the processing of any of your personal information that is inaccurate or that you don’t want us to hold. This request should be made in writing to the following email: info@lixirdrinks.co.uk.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at info@lixirdrinks.co.uk or by mail using the details provided below:

Lixir Ltd (t/a Lixir Drinks), 20-22 Wenlock Rd, London, N1 7GU, United Kingdom.


Emails and other electronic communication with us and/or any Lixir Drinks company may be monitored. Calls to us and/or any Lixir Drinks company may be recorded for business continuity, quality control, regulatory and/or monitoring purposes.


We may, from time to time, make changes to our Privacy Notice. Please check back frequently to see any updates or changes to our Privacy Notice.