Just over a year and a half has passed since our first ever production run. Here’s a little update on what we’ve been up to in 2019 and how YOU can get involved!
UK GROWTH – 0 to 1 million real quick.
We’ve recorded month on month growth since launch, surpassing production of over a million bottles, with the first 250,000 units sold in the first 6 months. Turnover has increased by over 100% since in Q1 and Q2 2019, our number of stockists continues to grow and we’ve secured a listing that sees Lixir as the exclusive mixer in Selfridges. Earlier in the year, we launched a gift box for John Lewis & Partners, in stores nationally and online.
OVERSEAS GROWTH – 11 markets and growing.
The UK success has helped Lixir successfully launch into 11 overseas markets in 2019, with plans to sell into even more in 2020.
EXPANDING – Two’s company, fives a team.
We’ve expanded from a two-man team to five full-time employees, hiring Marketing & Design Executive, Harriet Johnson, and two Brand Development Managers covering the Midlands and London; Phill Morton and Will Monk. The North East is covered by Sales Consultant, Lou Crowther, and we’ve appointed George MacNicol and Michael Campbell-Lamerton as Heads of Export to help us tackle overseas with full force. As a result, we moved into our new snazzy London office in September this year.
NEW PRODUCTS – Five becomes eight.
We recently added a delicious Ginger Ale to our product portfolio, whilst also working hard on another two products that will be released January 2020. Check out our BRAND NEW Ginger Ale here.
AWARDS – We let our drinks do the talking.
Our Rhubarb & Ginger Tonic has proved incredibly popular, with sales growing 300% quarterly, and bagging itself a Great Taste 2-star award; the world’s largest and most trusted food and drinks awards. Lixir Blood Orange & Cinnamon was also awarded 1 star. Meanwhile, our Classic Indian swept an award as the best standard tonic water at the Bartenders Brand Awards 2019, and Rhubarb & Ginger was voted ‘Best Tonic’ in the Big Gin Awards 2019.
NEW BOARD MEMBERS
Three non-executive directors have been appointed; Peter McDonald and James Watson, CEOs of Mosaic Pub & Dining and Barry Chevallier Guild, former chairman of Aspall Cyder. These prolific figures in the drinks industry bring a wealth of experience to Lixir and will help steer us through our next stage of growth.
Barry Chevallier Guild – “For me the foundation for any really successful drink is first and foremost the quality of the liquid. Lixir delivers on that quality on each and every one of its tonics.”
“I am delighted to be part of a really exciting time for Lixir Drinks and look forward to working with Matt, Jordan and the team to help grow the brand both internationally and in the UK.”
GET IN THE MIX
With the recent growth, we’re looking ahead to further success in 2020. We’re also on the lookout for new team members and potential investors, so if you’d like to get in the mix drop us an email at info@lixirdrinks.co.uk
MERRY CHRISTMAS!
And, that’s almost a wrap for 2019! Thanks for all your continued support. We wish you a very merry Christmas, and a happy New Year!
From the Lixir Drinks team.
