The Lixir Rebrand – Good Times. Big Flavours. Mixed By Bartenders.
Since our launch in May 2018, we’ve always loved the Lixir look but we knew it was time for a refresh, and so we’ve been working hard behind the scenes with WeLaunch on our bold new brand identity. It’s the same taste you all love, but a fresh new look. Our new branding really portrays what we’re all about – Good Times. Big Flavours. Mixed By Bartenders. Read on to find out why this is our new tagline, and what it means to us.
GOOD TIMES – As bartenders, we wanted to bring drinks back to what it’s all about – having a good time. And so we created Lixir to be the mixer that makes the good times more special, because we truly believe that a mediocre drink is a wasted moment.
BIG FLAVOURS – We know what matters to you. And it matters to us too. Quality mixers that are big on flavour, low in calories, with less sugar, lower quinine and absolutely nothing artificial.
MIXED BY BARTENDERS – As bartenders by trade, our story is a huge part of why each Lixir mixer tastes and feels the way they do. Lixir has been crafted and built by bartenders, and each of our mixers has been carefully created to compliment an array of different spirits, from vodka, to vermouth, to rum, whisky and non-alcoholic spirits – the list goes on.
We’re pretty proud of our new look, and we hope you like it too.
Matt & Jordan, Founders.
