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Our New Look

The Lixir Rebrand – Good Times. Big Flavours. Mixed By Bartenders.

Since our launch in May 2018, we’ve always loved the Lixir look but we knew it was time for a refresh, and so we’ve been working hard behind the scenes with WeLaunch on our bold new brand identity. It’s the same taste you all love, but a fresh new look. Our new branding really portrays what we’re all about – Good Times. Big Flavours. Mixed By Bartenders. Read on to find out why this is our new tagline, and what it means to us.

 

GOOD TIMES – As bartenders, we wanted to bring drinks back to what it’s all about – having a good time. And so we created Lixir to be the mixer that makes the good times more special, because we truly believe that a mediocre drink is a wasted moment.

BIG FLAVOURS – We know what matters to you. And it matters to us too. Quality mixers that are big on flavour, low in calories, with less sugar, lower quinine and absolutely nothing artificial.

MIXED BY BARTENDERS – As bartenders by trade, our story is a huge part of why each Lixir mixer tastes and feels the way they do. Lixir has been crafted and built by bartenders, and each of our mixers has been carefully created to compliment an array of different spirits, from vodka, to vermouth, to rum, whisky and non-alcoholic spirits – the list goes on.

We’re pretty proud of our new look, and we hope you like it too.

Matt & Jordan, Founders.

6 Guilt-Free, Alcohol-Free Serves To Set You Off For Sober October

Sober October is fast approaching. Are you thinking of taking part? Well, we’ve got your back! Get ready for some guilt-free, low calorie, low sugar, alcohol-free serve ideas so you can hit the floor running with Sober Octover.

 

APPLE & ELDERFLOWER FIZZ

All you’ll need is

  • 25ml apple juice
  • Lixir Elderflower & Lemon
  • Sliced strawberries, apple and lemon
  • Ice

What to do

  1. Add ice to a glass
  2. Pour in 25ml apple juice
  3. Add in some sliced apple, strawberries and lemon
  4. Stir gently and top with Lixir Elderflower & Lemon
  5. Enjoy!

 

RASPBERRY & GINGER SMASH

All you’ll need is

  • Lixir Rhubarb & Ginger
  • 10ml Lemon juice
  • Raspberries
  • Ice

What to do

  1. Muddle rasberries in glass
  2. Add 10ml fresh lemon juice
  3. Add crushed ice and churn
  4. Top with Lixir Rhubarb & Ginger
  5. Garnish with fresh raspberries
  6. Enjoy!

 

BOOZE-FREE BLUE OCEAN

All you’ll need is

  • 25ml Sea Arch Non-Alcoholic Distilled Spirit
  • Lixir Refreshingly Light
  • Lime
  • Ice

What to do

  1. Fill a glass with ice
  2. Add in 25ml Sea Arch
  3. Top with Lixir Refreshingly Light
  4. Slice a lime, squeeze the juice into the drink and then drop a wedge in
  5. Enjoy!

 

GARDEN & TONIC

All you’ll need is

  • 50ml Seedlip Garden 108
  • Lixir Classic Indian Tonic
  • Lemon and juniper berries (optional)
  • Ice

What to do

  1. Fill a glass with ice
  2. Pour in 50ml Seedlip Garden
  3. Top with Lixir Classic Indian
  4. Garnish with a lemon twist and juniper berries
  5. Enjoy!
    (Inspiration from Seedlip Drinks)​

 

ROSEMARY LEMON SODA

All you’ll need is

  • 50ml Seedlip Garden 108
  • Lixir Soda Water
  • Rosemary and lemon
  • Ice

What to do

  1. Fill a glass with ice
  2. Pour in 50ml Seedlip Garden
  3. Top with Lixir Soda Water
  4. Garnish with a slice of lemon and rosemary sprig
  5. Enjoy!
    (Inspiration from Seedlip Drinks)

 

CALEÑO & TONIC

All you’ll need is

  • 50ml Non-Alcoholic Caleño
  • 200ml Lixir Elderflower & Lemon
  • Lemon
  • Ice

What to do

  1. Add ice to glass
  2. Pour in 50ml Caleño
  3. Top with Lixir Elderflower & Lemon
  4. Slice a lemon wedge, squeeze the juice into the glass and drop the garnish into drink
  5. Enjoy!

And that’s all for now!

9 Quick and Easy Serve Ideas For You To Try At Home

Aiming to lift your spirits this bank holiday weekend, we’ve put together some simple serve ideas for you to try at home! Because, well, what better way to cure a little bit of cabin fever than with cocktails?

THE CLASSIC G&T
First up is ‘The Classic G&T’ – because you can never beat a classic, right? Just three simple ingredients to make one lovely serve!

What you’ll need

  • 200ml Lixir Classic Indian or Lixir Refreshingly Light (or try any of our flavoured tonics for a twist on a classic!)
  • 50ml of whatever gin you have in your home
  • Lime

Method

Firstly add a handful of ice to your glass, but don’t worry if you don’t have any, it will still taste great! Next add in a 25ml measure of your chosen gin (a double if you’re feeling cheeky), top with our Classic Indian. Garnish with a lime wedge. Enjoy!

 

 

 

TEQUILA TONIC
Tonic and tequila together in one glass may not be a mainstream serve but wow it’s a good’en! If tequila is your spirit, try it with our Refreshingly Light and add a squeeze of lime or grapefruit… we promise you won’t be disappointed! Or, why not switch it up and mix it with our Blood Orange & Cinnamon?

What you’ll need

  • 200ml Lixir Refreshingly Light (or Lixir Blood Orange & Cinnamon!)
  • 50ml blanco tequila (we recommend El Jimador Blanco Tequila, but any will do!)
  • Grapefruit wedge

Method

Fill a glass with plenty of ice, add in a measure of tequila and top with our Refreshingly Light. Lastly, garnish with grapefruit or any other fruit you can get your hands on. Enjoy!

 

THE RHUBARB MULE
Next up is our quick and easy twist on the Moscow Mule…

What you’ll need

  • 200ml Lixir Rhubarb & Ginger
  • 50ml vodka
  • Lime

Method

Fill a glass with plenty of ice, add in a measure of vodka (no one’s judging if it’s a double…), top with our Rhubarb & Ginger, squeeze in some lime and garnish with lime also. Enjoy!

 

RUM & TONIC
Ever thought of mixing rum & tonic before? Well, now is the best time to get experimenting and to try something new! Our range of tonics are designed not just for gin, but for an array of different spirits, and our Blood Orange & Cinnamon and our Rhubarb & Ginger go GREAT with all rums! In fact, the first time we tried this, we had to have another (and another…).

What you’ll need

  • 200ml Lixir Blood Orange & Cinnamon (or Lixir Rhubarb & Ginger!)
  • 50ml of whatever rum you have around the house
  • Orange

Method

Add ice, then your rum, top with our Blood Orange & Cinnamon, garnish with a generous wedge of orange. Enjoy!

 

WINE SPRITZ
Up next is one for the wine lovers out there! If you have any white wine lying around the house then grab it and let’s get mixing!

What you’ll need

  • 125ml of your favourite white wine OR 25ml citrus vodka and 35ml white wine
  • 200ml Lixir Elderflower & Lemon
  • Mint and grapes (completely optional, tastes great with or without!)

Method

Pour a measure of your favourite white wine into a glass and top with Lixir Elderflower & Lemon for a twist on a ‘Wine Spritz’! Finish it off with some garnish for extra sass, or just ice if you have any! Enjoy!

 

PIMP MY PIMM’S CUP

Did someone say ‘Pimm’s o’clock’? I believe they did. For a refreshing bank holiday beverage, try this serve!

What you’ll need

  • 50ml Pimm’s No.1
  • 200ml Lixir Elderflower & Lemon
  • Lemon, strawberries, cucumber, mint (or just use whatever fruits you have in your fruit bowl, it’ll still work! However, we wouldn’t recommend bananas)

Method

Grab a glass, add a handful of ice, add in 50ml of Pimm’s and top with Elderflower & Lemon. Slice up some fruit, add it to the glass and stir to mix! Enjoy!

 

 

THE GODFATHER PART II
We can’t leave out the whisky drinkers, so here’s a serve for you…

What you’ll need

  • 30ml scotch whisky
  • 20ml amaretto (if you don’t have this then don’t worry!)
  • 200ml Lixir Blood Orange & Cinnamon
  • Orange

Method

Add ice to a glass and pour in 30ml scotch whisky and 20ml Amaretto. If you don’t have any Amaretto then don’t worry, leave it out or add a little bit more whisky. Top with Lixir Blood Orange & Cinnamon whilst stirring gently. Garnish with some orange and you’re good to go! Enjoy!

 

BRAMBLE SMASH
We know getting to the shops and finding specific ingredients isn’t the easiest during this social-distancing and self-isolation period – so, we’ve had a Lixir team brain-storming session about what simple ingredients people tend to have at the back of their cupboards, that we can mix into a great serve! Frozen berries are something we believed many people may have in their freezer, so we thought we’d do a couple serves with them!

What you’ll need

  • 200ml Lixir Rhubarb & Ginger (or Elderflower & Lemon!)
  • 35ml gin
  • 25ml white wine
  • Handful of fresh or frozen berries (these could be blueberries, raspberries, strawberries or a mix!)
  • Lemon juice (optional)

Method

Pop a handful of fresh or frozen berries into a glass, but make sure you save a few for the garnish. Carefully muddle and squash them with the back of a spoon inside your glass to release their juices. Pour in 25ml gin, 35ml white wine and squeeze in the juice from a lemon wedge. Top with Lixir Elderflower & Lemon and garnish with more berries! Enjoy!

BERRY MOJITO
For our final at-home cocktail idea… we’re serving you up with a lovely berry mojito! Again, use whatever you have in your cupboards for this one!

What you’ll need…

50ml white rum (or just any rum you have lying round)
200ml Lixir Soda Water
15ml sugar syrup (you can make your own at home, read on…)*
Handful of fresh or frozen berries (optional)
Lime
Mint
Method

Add a handful of fresh or frozen berries, 3 wedges of lime and 5-10 mint leaves to a glass and gently squash them with the back of a spoon to release their flavours. Here, berries are optional so choose whether you’d like a classic Mojito, or a fruit one! If you have any ice then pop that into the glass and then add your rum, sugar syrup and stir these ingredients together with a spoon. Top with soda and garnish with a couple more berries. Enjoy!

*You can make your own sugar syrup at home with just two ingredients and two steps. Dissolve 150g caster sugar in 75ml water over a low heat, whilst stirring occasionally. Leave the syrup to cool and bottle up for future use in cocktails. Store it in the fridge.

 

And that’s it on the serves for now! If you try any of these serves out, make sure you tag us – we love to see it!

Happy mixing.

Rounding Up Our Favourite April Fool’s Jokes

We have a quick little something to lift your spirits! As you know, April Fool’s has just came around, and every year our industry gets rather creative, tapping into trends with inventive and amusing imagery. So, we’ve put together some of our favourite April Fool’s jokes within the food and beverage industry over the recent years. Hopefully they’ll give you a little laugh!

Lixir Drinks – Premium Flavoured Jams
Firstly, if you haven’t already seen, we announced that we were bringing out a new range of premium flavoured jams!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

‘Ok, this is our jam… we be jammin’ in the kitchen as of late and are proud to introduce our NEW range of premium flavoured jams! Available in all our popular flavours! First up – Rhubarb & Ginger jam! Oh, we’re happy with this one! Available to order online soon. Make sure to SPREAD the love!’

Click here to see it on Instagram!

 

Lixir Drinks (us again, sorry!) – Smashed Avocado Tonic Water
Last year, we tricked the trade by pretending to launch a Smashed Avocado tonic water, and we picked up national press coverage in the Daily Mail, as well as numerous other articles including it in their ‘April’s New Releases’. We decided to make light of the millennial obsession with avocados with a fake product launch… an avocado-infused tonic.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

‘YOU asked. WE answered. Introducing the newest edition to our range; Smashed Avocado. We’ve sourced the ripest Peruvian avocados for this one, adding fresh lemon peel and cayenne pepper. The result is a truly robust tonic that is the perfect pair to juniper-rich gins, as well herbal and savoury spirits such as tequila. At long last, you can now have your brunch AND drink it too.’

People honestly thought we had gone gin-sane, but in our eyes, this was a fantastic way to ‘pip’ up the classic G&T. We even went the extra mile, and had an article released on 31Dover, click the tab below to check it out.

Click here to see it on Instagram!

 

Didsbury Gin – Crocodile Tear Gin
Didsbury Gin released a memorable April Fool’s post last year, where they announced a new ‘exotic’ gin offering, just in time for summer; a gin created with ‘hand-forged crocodile tears’.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

‘To rival fruity gins on the market, the “sharp and slightly salty” expression contains crocodile tears that were imported from Australia. There are 13 species of crocodile with each of the 13 botanicals in the gin replaced with tears from each specie.’

Photo credits – thespiritsbusiness.co.uk

Click here to find out more!

 

Hayman’s Gin – Left-handed Gin Bottles
Hayman’s Gin gave us a good giggle when they announced their launch of left-handed gin bottles, to show support for left-handed bartenders and allow them “to achieve their full potential”.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

James Hayman explained: “I think many of us know or have in the past met a left-handed bartender and I have always had great sympathy for the challenges they face living in a right-handed world.

“The bartending community has always been kind to Hayman’s – this is our way of giving back; of helping every bartender to become their very best professional self – regardless of whether they are right or left-handed.”

Photo credits – thespiritsbusiness.co.uk

Click here to find out more!

 

Warbutons – All-Ends Loaf
And last but definitely not least – Warburtons joked that they were bringing out a new loaf. All-Ends, thick white sliced crusts. We’ll just leave this here.

Photo credits – Warbutons Facebook

Click here to see the Facebook post!

 

7 Benefits of Reducing Your Sugar Intake and How To Achieve It

Do you want better skin? Lasting energy? Less belly fat? Reduce your sugar intake and see how your body and mind reap the benefits. Here’s all the motivation you need to break up with the sweet stuff.

Right now, and for the next 36 days it’s Lent. So, if like millions of others, you’re trying to wean yourself off the sweet stuff, or you just want to cut back to improve your overall health and lifestyle habits, then you’re in the right place. We have some facts, motivation and tips just for you. We’re here to help you start the change.

Here’s some real quick facts before getting onto the good stuff. Eating too much sugar is linked to weight gain, tooth decay and various diseases such as heart disease and type 2 diabetes. But how much is too much? Well, according to the American Heart Association (AHA), the maximum amount of added sugars you should eat a day are 25g/6 teaspoons for women, and 37.5g/9 teaspoons for men, but many Brits consume a lot more. The good news is that a little sweetness is alright – emphasis on little.

 

THE BENEFITS OF THE LESS-SUGAR LIFE (ARE SO GOOD!)

We all know that sugar is addictive and a hard habit to break. Research suggests that sugar tricks our brains into wanting more and more of it… so no wonder it’s so challenging! Nonetheless, it takes roughly 21 days to break a habit, if you’re consciously committed to doing so. If you can reduce your intake, you’ll reap some of these amazing health benefits –

1. GET READY TO FEEL MORE ENERGISED AND FOCUSED
Added sugars are simple carbohydrates, meaning they’re digested fast and enter straight into the blood stream, causing our blood sugar levels to shoot up. This gives us that feel-good burst of energy, followed by a crashing slump, leaving us feeling tired, irritable and craving more sugar. It’s a vicious cycle. By reducing added sugars in your diet, your blood sugars will balance, giving you more sustained energy levels throughout the day resulting to you feeling more alert and focused.

2. GET YOUNGER-LOOKING SKIN
Another wonderful benefit of eating less sugar? Better skin! More sugar means higher blood sugar levels and studies suggest that high blood sugar levels set up a molecular domino effect called Glycation. That’s basically just a fancy word for a process that can hinder the repair of your skin’s collagen, the protein that keeps it looking plump and firm. Therefore, it can lead to dull skin with premature wrinkles and reduced elasticity. Luckily, reducing your sugar intake can help lessen visible signs of aging. You know what they say – a minute on the lips is a lifetime on the hips? (or the face in this case).

3. SAY GOODBYE TO ABDOMINAL FAT
Reaching for lots of daily sugary treats can pack on the pounds, and even more so in the abdominal area. Over a long period of time (and lots of added sugars), a risky type of fat cell can accumulate in the tummy area, known as visceral fat, which can contribute to conditions such as type 2 diabetes and heart disease. So, having fewer sweets and high sugar drinks will result to reduced belly fat and the risky conditions that come with it. Win win situation.

4. DROP POUNDS
Food and drinks high in sugar tend to be higher in calories (1g sugar = 4 calories), without any of the nutritional benefits that fuel your body or fill you up. This leads to feeling hungry again quickly and you’re likely to eat more throughout the day. Replacing sugary foods with healthy fats helps keep your insulin levels stable, leading to fewer calories being stored as fat, decreased hunger and a faster metabolism; all contributing to weight loss.

5. KEEP A HEALTHY HEART
Fuelling your day with cookies doesn’t do your heart any favours and can take a toll on your cardiovascular system. Cut back on added sugars now and it will pay off in the long run and help protect you from cardiovascular problems later in life.

6. KEEP THOSE PEARLY WHITES
Eating excessive amounts of sugar can create an acidic environment in your mouth, which can attack your teeth. If you like having shiny pearly whites then reducing your sugar is a great idea. Less added sugars results to healthier teeth and less trips to the dentist. Sounds good, right?

7. SLEEPING BEAUTY
You remember we talked about blood sugar levels? Well, eating too much added sugars, especially near bedtime, can mean your blood sugar levels fluctuate during your sleep; disrupting it. Less sugar means you’ll have a better sleep and you’ll wake up feeling more refreshed.

 

So, what steps do you need to take to reduce your sugar intake?

Naturally occurring sugars in foods like fruits and veggies come with good-for-you nutrients, whereas added sugars from processed foods have no added benefits; just calories. So, the more obvious ways of reducing sugar intake are reducing the amount of sugary processed foods in your diet such as brownies and energy drinks. However, here are a few less obvious tips that we do personally that can help you reduce your added sugars.

 

QUIT SPRINKLING THE SUGAR

If you have 3 cups of tea a day, that’s 3 teaspoons a day… that’s half your recommended sugar intake up before you have even lay your eyes on your afternoon snack! So, if you add sugar to your cereals, tea or coffee, cut the amount by half. Once you’ve got used to the taste, halve the amount again.

KNOW YOUR ENEMY

Check ingredient lists to see if they contain added sugars, and whether it’s a little or a lot. Watch out for sugar’s many disguises, such as sucrose, glucose, barley malt, maple syrup and so on. Personally, we use ‘fructose’ in our range of mixers, which is a naturally-occurring sugar that’s present in fruit and honey.

GO FOR GREEN

The traffic light labels on packaging can be a huge help in seeing if the amount of sugar present it OK. Look out for green labels, possibly even amber, but avoid red.

SWAP THE SWEET

Don’t jump on the sugar roller-coaster of quick highs and bad lows. For a pick-me-up throughout the day, rely on high protein foods, healthy fats and slow-burning carbs for a steady stream of energy, such as a handful of almonds or dip sliced apple in peanut butter (watch out for the peanut butter with added sugars).

SPICE IT UP

Flavour foods that you would normally sweeten with sugar, with spices like nutmeg, ginger and cinnamon, or sweet alternatives such as vanilla or citrus zest. For example, try adding cinnamon on your porridge rather than sugar. Another hack is adding fresh fruit to a G&T for extra sweetness, providing you with the flavour but not the calories (a great example below – Lixir Elderflower & Lemon with fresh strawberries and lime!).

DON’T BE A BIG SOFTIE

As yummy as they are, some soft drinks can be full of sugar, pushing you way past the recommended daily sugar intake. Drinks with over 11.25g of sugar per 100ml are classed as high sugar and would have a red traffic light label. Try and avoid high sugar drinks such as some fruit juices and energy drinks. Our entire range is low in sugar, containing between 0g–4.9g of fructose per 100ml.

THE BOTTOM LINE

Here at Lixir, we’re all about balance. While it may be impossible to avoid sugar completely (and who would actually want to?), there’s no doubt that eating less sugary treats is better for your long-term health. Why not try it for a couple weeks and see how you feel? But, remember to enjoy yourself and treat yourself; just don’t eat a big bag of haribos everyday, you know.

Top 4 Date Spots in London That You’ll Love

Valentine’s Day, Palentine’s Day, Galentine’s Day and date night in general – we’ve got you covered!

It’s nearly Valentine’s Day, which means you’ll most probably be planning on being out with your other half for an extra special date night or you’ll be celebrating Palentines in the best way we know how – eating and/or drinking. And no, V wasn’t misspelt for P – Palentine’s Day is an actual thing. However, date nights with lovers and friends shouldn’t be restricted to Valentine’s day! Here’s our round-up of places in London we think you’ll love.

Eat, Drink, Shop & Play.
Mare Street Market | 117 Mare Street, E8 4RU

Photo credits – marestreetmarket.com

Finding a good food spot for a chilled date vibe is a ‘mare no more. This modern, upmarket venue pulls together East London’s finest producers and puts them under one roof. Inside the converted warehouse you’ll find three restaurants, numerous foodie offerings (including vegetarian and vegan options), as well as an array of treasures such as a pop-up shop, a beautiful flower shop by Rebel Rebel, and you can also grab yourself a hot treat from Flying Horse Coffee. Oh, and there’s a bar that has a fantastic range of perfect serves, cocktails and spirits (including no and low ABV of course). Expect great food and good vibes all day long.

Opening hours: Seven days a week. Mon, 8am – 11pm; Tue-Thurs, 8am – 12am; Fri, 8am – 1am; Sat, 9am – 1am; Sun, 9am – 11pm.

Click here to visit their website!

 

It’s All Fun And Games.
Swingers Crazy Golf – City | 8 Brown’s Buildings, EC34 8AL

Photo credits – https://onin.london/swinging-in-style/

Totally unique and outrageously fun, the Swingers venue has created a quintessential 1920s English country golf club in the heart of the City. Teaming together colourful courses with exquisite cocktails, this venue holds five marvellous cocktail drenched bars and three delicious street food vendors, making it the perfect place for a spot of competitive socialising. Imagine yourself winning prizes, sipping cocktails, nibbling on street food, all whilst playing crazy golf… sounds like a hole-in-one to us. Loser buys the next round?

(Swingers Crazy Golf other venue – West End, 15 John Prince’s St, W1G 0AB).

Opening hours: Seven days a week. Mon-Wed, 12pm – 11pm; Thurs-Fri, 12pm – 12am; Sat, 10.30am – 12am; Sun, 10.30am – 9.30pm.

Click here to visit their website!

 

Booze-free Bar Buzz
Redemption Bar – Notting Hill | 6 Chepstow Road, W2 5BH

Photo credits – redemptionbar.co.uk

Gone are the days that people believed that they needed alcohol in their system to have a good time. With the growing trend towards living a healthier lifestyle, people are drinking less, but drinking better. Now, there’s booze-free bars that provide non-drinkers with the same bar experience, except without the dreaded hangover. Redemption is a pioneer of the booze-free bar, in which the trend began when its co-founders questioned “why should socialising always be at the expense of your health?”, and well, now it doesn’t have to be. Redemption serves up vegan, sugar-free and wheat-free food with an alcohol-free bar, meaning any decision you make within its walls is a great one for both yourself and the environment. A quote that we, the Lixir Drinks team, love and live by is ‘health is wealth’, and this place will definifely help you with that.

(Redemption now has three great sites – Notting Hill, Shoreditch and Covent Garden).

Opening hours: Seven days a week. Mon-Wed, 12pm – 9pm; Thurs-Fri, 12pm – 10pm; Sat, 10am – 10pm; Sun 10am – 9pm.

Click here to visit their website!

 

Big ‘n’ Bold
Mercato Metropolitano | 42 Newington Causeway, SE1 6DR

Photo credits – southlondonblog.co.uk

Last but not least on our list is a surprisingly huge street food hall, offering so much more than just food. Mercato Metropolitano is the cities first sustainable community market, focusing on revitalising neighbourhoods and protecting the environment. It’s housing more than 40 food and beverage businesses, including sustainably sourced products from local farmers, circular economy concepts and a unique cinema. Quench your thirst at one of the many wonderful bars, or discover flavours from Italy to Vietnam, Germany to Colombia, Argentina to Japan, and many more. So, whether you fancy this vibe for date night, or are just feeling a little indecisive about what you want your date to entail, there’s sure to be something at Mercato Metropolitano for you. This one is definitely up there with the best.

Opening hours: Seven days a week. Mon-Fri, 8am – 11pm; Sat, 11am – 11pm; Sun, 11am – 10pm.

Click here to visit their website!

And that’s a wrap! Happy dating!

9 Reasons To Give Dry January A Try

After the festive period, aka the booziest time of the entire year, it’s only fair that your body was hinting for a little detox.

Are you thinking of giving Dry January a try? But, the challenge isn’t helped by your friend who is going to the bar for yet another round. Are you thinking, ‘It’s fine, I’ll just participate next year’? Well, read on to find out some of the amazing benefits that will shine in their full light if you choose to give Dry January a try. To help you out, we’ve provided for you some inspiration, motivation and even some alcohol-free serve suggestions.

Year on year an increasing amount of people pledge to avoid alcohol for an entire month; to help their health, change their habits, save on calories, halt the bank balance, the list goes on… If you’re reading this, you’re probably thinking of taking part, which calls for an applause – well done! Here’s some of the benefits you’ll be feeling in no time –

1.    Your overall health will benefit
Your organs will thank you, your skin will improve, and you’ll feel better overall.

2.    You’ll feel more rested
Regular drinking can affect your quality of sleep because it disrupts your sleep cycle. So, even when you’ve slept for 8+ hours when you’ve been out drinking, it doesn’t feel like it, does it? But once you give your body a few nights off from processing all your bevs, you’ll start waking up much fresher and jumping out of bed a lot easier.

3.    Your energy levels will increase
More sleep means more energy. Your thinking will be clearer too.

4.    You’ll experience the ‘glow up’
Regular alcohol consumption dulls you, dehydrates you and reduces your skin’s elasticity. Choose water (or a Lixir) over wine and prepare to experience the ‘glow up’.

5.    Your bank balance will stay higher, for longer
Think of it this way, if you currently buy two bottles of wine a week, over the course of your dry month you’ll save around £80… and that’s not including the money you’d normally spend at the bar. Opt for a sophisticated soft drink, such as a low calorie mixer, or soda water and fresh lime and you’ll be saving a fortune (and countless calories, which takes us onto our next point…).

6.    You might lose some weight
Certain alcohol is very calorific, especially wine and beer. Less alcohol means less calories which could result in weight loss (we’re definifely not that we’re saying you need to lose weight, it’s just the facts). Why not opt for a low calorie tonic water; our full range contains only 44 calories or less per bottle!

7.    Feel those biceps
Alcohol is actually a muscle relaxant; therefore, regular drinking can reduce muscle development. You’ll start to see changes in your body from the hard work you’ve been putting in at the gym. If you’re not a regular exerciser, but you’ve been thinking of taking it up, there isn’t a better time for you to start!

8.    Fog free weekends
Your weekends won’t be lost in a boozy haze, meaning your work/life balance isn’t far from equilibrium. Your weeks will be feeling longer, and your fresh free time is your own to do whatever you want with.

9.    Sense of achievement
You’ll get a real sense of achievement once you’ve done it. Whether you drink a lot or not, to know that you can get through an entire month, including the ups and downs that life throws at you, without relying on a drink, will be a truly great feeling.

Whatever your reason may be for participating in Dry January, just remember, you’re not alone. It only takes three weeks to break a habit, so this could be your route to a healthier you.

But, who said booze-free bevving had to be boring? We definitely didn’t!

18 Months Into Our Lixir Journey

Just over a year and a half has passed since our first ever production run. Here’s a little update on what we’ve been up to in 2019 and how YOU can get involved!

 

UK GROWTH – 0 to 1 million real quick.

We’ve recorded month on month growth since launch, surpassing production of over a million bottles, with the first 250,000 units sold in the first 6 months. Turnover has increased by over 100% since in Q1 and Q2 2019, our number of stockists continues to grow and we’ve secured a listing that sees Lixir as the exclusive mixer in Selfridges.​ Earlier in the year, we launched a gift box for John Lewis & Partners, in stores nationally and online.​

 

OVERSEAS GROWTH – 11 markets and growing.

The UK success has helped Lixir successfully launch into 11 overseas markets in 2019, with plans to sell into even more in 2020.

 

EXPANDING – Two’s company, fives a team.

We’ve expanded from a two-man team to five full-time employees, hiring Marketing & Design Executive, Harriet Johnson, and two Brand Development Managers covering the Midlands and London; Phill Morton and Will Monk. The North East is covered by Sales Consultant, Lou Crowther, and we’ve appointed George MacNicol and Michael Campbell-Lamerton as Heads of Export to help us tackle overseas with full force. As a result, we moved into our new snazzy London office in September this year.

 

NEW PRODUCTS – Five becomes eight.

We recently added a delicious Ginger Ale to our product portfolio, whilst also working hard on another two products that will be released January 2020. Check out our BRAND NEW Ginger Ale here.

 

AWARDS – We let our drinks do the talking.

Our Rhubarb & Ginger Tonic has proved incredibly popular, with sales growing 300% quarterly, and bagging itself a Great Taste 2-star award; the world’s largest and most trusted food and drinks awards. Lixir Blood Orange & Cinnamon was also awarded 1 star. Meanwhile, our Classic Indian swept an award as the best standard tonic water at the Bartenders Brand Awards 2019, and Rhubarb & Ginger was voted ‘Best Tonic’ in the Big Gin Awards 2019.

 

NEW BOARD MEMBERS

​Three non-executive directors have been appointed; Peter McDonald and James Watson, CEOs of Mosaic Pub & Dining and Barry Chevallier Guild, former chairman of Aspall Cyder. These prolific figures in the drinks industry bring a wealth of experience to Lixir and will help steer us through our next stage of growth​.

Barry Chevallier Guild – “For me the foundation for any really successful drink is first and foremost the quality of the liquid. Lixir delivers on that quality on each and every one of its tonics.”

“I am delighted to be part of a really exciting time for Lixir Drinks and look forward to working with Matt, Jordan and the team to help grow the brand both internationally and in the UK.”

GET IN THE MIX

With the recent growth, we’re looking ahead to further success in 2020. We’re also on the lookout for new team members and potential investors, so if you’d like to get in the mix drop us an email at info@lixirdrinks.co.uk

 

MERRY CHRISTMAS!

And, that’s almost a wrap for 2019! Thanks for all your continued support. We wish you a very merry Christmas, and a happy New Year!

From the Lixir Drinks team.

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